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Brand

Our brand standards are here to make your life easier and our brand stronger.

Please e-mail any brand-related questions directly to david.j.pokrivnak (at) gmail.com.  

Restrictions

You may not warp, skew, effect (including drop shadow) our logo symbol and/or label title (text).
You may not informalize our label name. The only acceptable wording is Misra Records.
You may not stray from our brand colors (listed on this page) in any visual reference to our company.
You may not display our label name or website address in any font other than Reader Regular/Medium or Helvetica Neue/Neue Haas Grotesk Roman/Medium.
 

Brand Approved Colors   

Pantone P 179 2 U, Pantone 446 C, Pantone Neutral Black C, Bright White  
Expression color: Pantone 7723 C  
 

Brand Fonts

Reader Family (Colophon Foundry) For approved use only: DOWNLOAD THIS FONT FAMILY
Neue Haas Grotesk Display & Text Families (Font Bureau) For approved use only: DOWNLOAD THIS FONT FAMILY
Web (Use) Alternative / Helvetica Neue Family
reader neuehaas    
 

Album Art Specifics

All LPs, 7", CD's, & Cassettes MUST INCLUDE the following (when applicable)


LPs

ON SPINE: Must include Catalog #. Must also include "2015 san serif" label logo and/or "Misra Records" in approved font.
ON BACK JACKET: Misra "2015 san serif version" label logo on BOTTOM RIGHT or UPPER RIGHT corner. **SEE LOGO PLACEMENT**
Back jacket must also include Misra Records, © and (Year). Back jacket must also include "misrarecords.com" or "www.misrarecords.com" on a sub-line. THIS TEXT WILL BE DISPLAYED NO SMALLER THAN 7pt FONT.
ON STAMP: Uniform Misra Two-Color A / B Stamps (Spot Profile) Provided by Misra


7"s

ON BACK JACKET: Misra "2015 san serif" label logo on BOTTOM RIGHT or UPPER RIGHT corner. **SEE LOGO PLACEMENT**
Back jacket must also include Misra Records, © and (Year). Back jacket must also include "misrarecords.com" or "www.misrarecords.com" on a sub-line. THIS TEXT WILL BE DISPLAYED NO SMALLER THAN 7pt FONT.
ON STAMP: Uniform Misra Two-Color A / B Stamps (Spot Profile) Provided by Misra


CDs

ON BACK: Misra "2015 san serif" label logo on BOTTOM RIGHT or UPPER RIGHT corner. **SEE LOGO PLACEMENT**
Back must also include Misra Records, © and (Year). Back jacket must also include "misrarecords.com" or "www.misrarecords.com" on a sub-line. THIS TEXT WILL BE DISPLAYED NO SMALLER THAN 7pt FONT.
ON SPINE: Must include Catalog #. Must also include "2015 san serif" label logo and/or "Misra Records" in approved font.
ON CD DISC: Must include Catalog #, Misra Records, © and (Year). Must also include "misrarecords.com" or "www.misrarecords.com" on a sub-line.


CASSETTES

ON SPINE: Must include Catalog #. Must also include "2015 san serif" label logo and/or "Misra Records" in approved font.
ON TAPE SIDE A: Misra "2015 san serif" label logo - centered or flanking.    
 

Logo (Art File)

Ai (vector format) art of "2015 san serif" logo iconography. For approved use only: DOWNLOAD LOGO HERE

Logo Placement

When using our logo symbol, leave a 100% margin between the logo and any corner/separate element.

Placement Preference I:
Bottom right corner
Placement Preference II: Upper right corner

If you cannot comply with these expressed brand guidelines, I will strike down upon thee with great vengeance and furious anger. And you will know my name is the Lord when I lay my vengeance upon thee.